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Accor and Sunmei are on track to ambitiously grow the Swiss-inspired hotel brand with multiple signings
QINGDAO, China (July 18, 2023) -- Accor, together with Sunmei Group, shared an update of their development progress celebrating the one-year mark of their strategic alliance to debut and develop the Mövenpick by Accor brand across China. Together, Sunmei and Accor plan to open more than 400 Mövenpick by Accor smart technology hotels, resorts, and extended stay properties across China, representing more than 60,000 guestrooms. In the first 12 months since the partnership was formed, 10 new hotel projects have signed, more than one hundred project negotiations underway and multiple openings in 2023. Tailored for Chinese travelers, Mövenpick by Accor is an extension of the global Mövenpick Hotels & Resorts brand, which is celebrating its 50th anniversary in 2023.