Hilton Ignites Premium Economy Category and Welcomes First Spark by Hilton Hotel

HOTEL NEWS > UNITED STATES > HILTON WORLDWIDE > SPARK BY HILTON



MYSTIC, Connecticut (October 10, 2023) -- Hilton (NYSE: HLT) today celebrated the grand opening of Spark by Hilton Mystic Groton, solidifying the company’s foray into the premium economy segment. With more than 400 opportunities in various stages of development, the first-ever Spark by Hilton made its debut just eight months after Hilton announced the new, conversion-only brand in January of this year.

Hilton Unveils New Brand, Spark by Hilton, a Value‑Driven Offering That Proudly Delivers Reliable Essentials and Friendly Service

HOTEL NEWS > UNITED STATES > HILTON WORLDWIDE > SPARK BY HILTON

Hilton’s portfolio extends into the premium economy category with more than 100 deals already in various stages of development



MCLEAN, Virginia (January 11, 2023) -- Hilton (NYSE: HLT) today announced the launch of Spark by Hilton, the newest addition to its portfolio of world-class brands. Following extensive research, the introduction of Spark by Hilton fills an open space in the industry by creating a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality and consistency.