Meliá Hotels International Adds Kobi Onsen Hue to its Vietnam Portfolio

HOTEL NEWS > VIETNAM > MELIA HOTELS > AFFILIATED BY MELIA

Meliá now operates 20 hotels and resorts throughout the country



HO CHI MINH CITY, Vietnam (September 18, 2024) -- One of the largest hotel groups in Vietnam, Meliá Hotels International, inked an agreement with local player BB Group Hospitality this month, bringing Kobi Onsen Resort Hue into the Spanish company’s fold.

Joining Meliá Vinpearl Hue, this unique hot spring resort, will be the hospitality group’s second hotel in the city and its 20th hotel in Vietnam. The group will start managing the property under the name of Kobi Onsen Resort Hue, Affiliated by Meliá, in Q4 this year. It will then undergo a rebranding process over the next 12 months emerging as Meliá Hue Kobi Onsen Resort next year.



Kobi Onsen Resort Hue, Affiliated by Meliá is located on the outskirts of Vietnam’s former capital, close enough to explore the Imperial City but far enough away to reap the benefits of the property’s serene and healing setting. Tapping into the natural mineral-rich hot springs of My An, the main draw of this spacious 155-key resort is its broad range of curative waters, along with wellness facilities and treatments that draw inspiration from the region.

“The latest addition to our Vietnam portfolio strongly aligns with one of our key values, which is ensuring the overall wellbeing of each of our guests,” said Ignacio Martin, management director for Meliá Hotels International in the APAC region. “Through properties like Kobi Onsen Resort Hue we are helping raise awareness of the importance of living a balanced life while also showing our passion for caring for all our guests’ wellbeing on a holistic level.”



In addition to a traditional onsen with indoor and outdoor hot spring baths separated by gender, the resort features a range of wellbeing facilities, including a steam bath, soda bath, dry sauna, and Himalayan salt sauna. Wellness treatments integrate oriental medicine and massage practices once used by the royal family in Hue, as well as herbal treatments used by the Red Yao people, who are renowned for their healing herbal baths.

The resort features tranquil Japanese-style gardens and the largest koi pond in Hue designed to offer a feeling of serenity. The Japanese carp within the waters symbolize good fortune and good luck. Other wellbeing offerings include an outdoor swimming pool, well-equipped fitness center and a golf simulator.



Several dining facilities are located on site including authentic Japanese cuisine, along with a restaurant serving local and European dishes. Rooms, suites, and villas range in size from 36-square-meters to 255-square-meters with spacious the property’s 11 one-of-a-kind villas featuring private onsens.

The property is a 30-minute drive from Phu Bai International Airport and less than 15-minutes from the UNESCO-designated Complex of Hue Monuments. This former feudal capital was the political and cultural heart of the country for close to 150 years and its rich history remains with preserved ancient palaces and shrines along with the Forbidden Purple City. While the less-touristy destination of Hue offers travelers a glimpse into the country’s past, it also is a destination rich in ancient wellness traditions making it an ideal location to slow down and focus on wellbeing.

“Through BB Group we are continuing to grow our presence in the country with trusted partners who are also passionate about building the tourism industry in Vietnam in a sustainable manner,” said Gabriel Escarrer, CEO and chairman of Meliá Hotels International.

The signing of the company's 20th hotel in Vietnam marks a significant milestone, coinciding with the 30th anniversary of Meliá Rewards loyalty program. To celebrate, members can enjoy best prices, exclusive discounts, and a host of surprises across all properties in Vietnam and over 400 hotels worldwide.