Hilton Accelerates Development in the South of France

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As part of its record year of openings in France, Hilton strengthens its south coastal expansion with two upcoming hotel openings and a new signing



FRANCE (April 12, 2023) -- Hilton (NYSE: HLT) today announced the signing of a franchise agreement with Groupe Reaumur France anticipated to open Victoria Marina Hotel Villeneuve-Loubet, Tapestry Collection by Hilton in the Provence-Alpes-Côte d'Azur region in France in 2025. The latest series of openings in the south of France, includes Hilton Garden Inn Marseille Provence Airport, opening this month, Canopy by Hilton Cannes, opening later this year, and Le Hameau des Pesquiers Ecolodge & Spa, Curio Collection by Hilton, which opened last year.

• Two new Hilton hotels are due to open in the coming months on France’s southern coast: Hilton Garden Inn Marseille Provence Airport and Canopy by Hilton Cannes.
• Hilton announces the signing of Victoria Marina Hotel Villeneuve-Loubet, Tapestry Collection by Hilton, the brand’s first hotel on the French Riviera.
• These hotels confirm Hilton’s development strategy in the South of France to capture increased travel demand.

Patrick Fitzgibbon, senior vice president, development, Europe, Middle East and Africa, Hilton, said, "France’s south coast is a key strategic market for us and there’s huge potential to develop our portfolio, capturing the region’s high leisure and business travel demand. The Provence-Alpes-Côte d’Azur region is full of charming towns and cities, and its popularity with international tourists is second only to the capital1, so we’re excited to bring our world-renowned brands to the region. Whether it’s a Hilton Garden Inn in Marseille or a Tapestry Collection by Hilton hotel in Villeneuve-Loubet, we’ve demonstrated our commitment to growth across the coast while delivering strong returns for owners.”


Hilton Garden Inn Marseille Provence Airport, Opening this Month



Under a franchise agreement with Groupe Dalofi, Hilton plans to open Hilton Garden Inn Marseille Provence Airport later this month, the largest hotel within the airport location. Located just three minutes from Marseille’s international airport, the hotel is ideal for international travellers while also benefiting from a calming environment with its location in a large, wooded park. With quick access to the highway, guests can easily visit key tourist locations such as the Notre-Dame-de-la-Garde Basilica, the beaches of the Côte Bleue, the Palais Longchamp, and the Orange Velodrome stadium. Major companies are also within three kilometers of the hotel.

It has 178 spacious rooms with modern decor and offers guests an outdoor swimming pool, a fitness center, tennis court, meeting and conference rooms for up to 250 people, as well as a bar and restaurant with terraces. Hilton Garden Inn Marseille Provence Airport joins five Hilton Garden Inn hotels operating in France, an impressive level of growth for a brand that opened its first French hotel in 2018.


Victoria Marina Hotel Villeneuve-Loubet, Tapestry Collection by Hilton, Opening in 2025



Set within the mixed-use development of Marina Baie des Anges, Victoria Marina Hotel Villeneuve-Loubet, Tapestry Collection by Hilton will feature 58 guest rooms designed to be comfortable, modern and inspired by the natural coastline with neutral tones and calming blues throughout. An indoor pool, outdoor ‘lagoon’ pool and private beach will mean guests have no shortage of options to swim and relax by the water, while the hotel’s spa will also offer indulgent and rejuvenating treatments.

An all-day dining restaurant and canopied pool bar overlooking the coast will be available for guests to enjoy throughout their stay. Business travellers and those interested in hosting events will be able to make use of the hotel’s two multi-function rooms and meeting space, and the expansive parking lot will ensure guests and visitors alike are able to drive to the hotel.

As part of Tapestry Collection by Hilton, guests will experience an authentic connection to the destination as the hotel’s location in the centre of the port will inspire guests to explore their surroundings, venturing from the beach to the town’s many historical buildings and further afield, to Nice, Antibes, and Cannes, all under a 30-minute drive from the hotel.


Canopy by Hilton Cannes, Opening this Year



Canopy by Hilton Cannes, Hilton’s first property in the French Riviera city, will offer a positively local stay with incredible views of the city, Old Port and Mediterranean Sea, from the hotel’s expansive rooftop terrace. Following a franchise agreement with an affiliate of SDPNE, the hotel will welcome guests later this year. The hotel is just a five-minute walk from La Croisette, the famous Palais des Festivals, and the main shopping streets. With 143 rooms and suites, the majority including balconies with sea views, the hotel’s interior design has been led by the acclaimed design studio Ramy Fischler. It will also feature a rooftop restaurant, a swimming pool, a fitness area, a spa, and a large conference and event space.

Guests of all Hilton properties will benefit from the award-winning Hilton Honors guest loyalty programme, allowing more than 150 million members who book directly with Hilton to earn Points for hotel stays and experiences. Hilton Honors members can also unlock access to instant rewards and benefits, such as contactless check-in with room selection and exclusive member discounts.

In the next few years, Hilton's development plans will include the opening of 24 hotels in France. Hilton currently has 23 open hotels in France under the brands Waldorf Astoria, Canopy by Hilton, Hilton Hotels & Resorts, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Hilton Garden Inn and Hampton by Hilton.