Ennismore’s TRIBE Set to Arrive in Thailand's Capital

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BANGKOK, Thailand (September 1, 2022) -- Ennismore, the fastest-growing lifestyle hospitality company, in partnership with Siamese Asset, announce the signing of TRIBE Bangkok Sukhumvit 39. The hotel is set to open in the last quarter of 2022 as the first TRIBE hotel in Thailand, offering a new lifestyle experience within the Kingdom’s vibrant hospitality scene.

An edited hotel experience, with design-driven spaces, TRIBE focuses on the things that really matter, giving guests everything they need and nothing they don’t. TRIBE offers functional, simple, and contemporary spaces for modern travellers to stay, work, hang out, sleep and socialize.

Centrally positioned in one of Bangkok’s most vibrant and fashionable lifestyle neighbourhoods, TRIBE Bangkok Sukhumvit 39 will offer convenient access to the trendiest dining spots, unique shops, leading shopping destinations, and the lush Benchakitti Park. There is plenty to do around the neighbourhood by foot, or further afield via the Sukhumvit BTS line.

A design-driven hotel with curated experiences at an affordable price, TRIBE Bangkok Sukhumvit 39 will open with 272 rooms and serviced apartments, combining cutting-edge style and comfort with the latest technologies. The serviced apartments are a premier for the brand and are designed for longer stays – be it for work or holiday. The Social Hub at the heart of the hotel will feature a café and flexible spaces for work or social interaction. The hotel will also house an all-day-dining restaurant and rooftop bar. Whether to stay fit or to relax, TRIBE guests can enjoy the gym, swimming pool, and Onsen.

François Leclerc, Deputy Brand COO at Ennismore said: “With its dynamic culture that attracts modern travellers across the globe, the capital city of Bangkok is the ideal location to first introduce our fastest-growing lifestyle brand to Thailand. We see a great opportunity for a hotel with a unique personality and can’t wait to bring the playful lifestyle experience of TRIBE to those seeking eye-catching design and outstanding comfort in Thailand’s capital.”

Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021 to create a new autonomous entity, bringing together Ennismore’s know-how in building brands with creative storytelling, design, and authentic experiences, with Accor’s wealth of knowledge in delivering scale, network growth and distribution.

Khun Kajonsit Singasansern, CEO of Siamese Asset Company commented: “We are confident in Thailand’s position as a world-class tourism destination and we look forward to delivering world-renowned Thai hospitality in tune with the playful personality of TRIBE. Delivered through the collective expertise of our joint venture partnership with leading international hotel management company, Kew Green Hotels, to form Siamese and Kew Green Management Company, we are thrilled to be bringing our multi-award-winning approach to offer a new lifestyle experience in the heart of vibrant Bangkok."

Ennismore has already signed 50 TRIBE hotels and is aiming for rapid expansion with up to 100 addresses to open globally within the next five years, including in Phuket, Manila, and Singapore by 2025.